We may collect personal information that is reasonably necessary for our business functions and activities, including but not limited to:

• Identity and contact information: such as your name, date of birth, postal address, phone number, and email address.
• Transaction information: such as billing and delivery addresses, order details, and payment information (processed securely through Shopify).
• Marketing information: including preferences, feedback, and communications with us.
• Website and technical data: such as IP address, browser type, device information, and usage data collected through cookies and analytics tools.
• Event and trade enquiries: information you provide when you RSVP, sign up to a mailing list, or contact us for business or media purposes.

We do not collect sensitive information (such as health or biometric data) unless required by law or with your explicit consent.

We collect information in several ways, including:

• Directly from you when you make a purchase, create an account, join our mailing list, or contact us.
• Automatically through your use of our website, via cookies, analytics, and similar technologies.
• From third-party service providers who assist us in running our business (for example, Shopify for e-commerce and payment processing, and email marketing platforms for newsletters).

We use your personal information for the following purposes:

• To process and fulfil your orders, payments, and deliveries.
• To provide customer support and respond to your enquiries.
• To manage our website, marketing, and promotional communications.
• To improve our products, services, and user experience.
• To comply with legal obligations and prevent fraudulent or unlawful activity.

You may opt out of receiving marketing communications from us at any time by following the unsubscribe link in our emails or contacting us directly.

We may disclose your information to:

• Service providers, agents, and contractors who assist us in operating our business (e.g. Shopify, shipping providers, IT and marketing partners).
• Regulators, law enforcement bodies, or as required by law.
• Professional advisers, such as accountants, auditors, or legal representatives.

Some of these third parties may be located outside Australia. Where we transfer information overseas, we take reasonable steps to ensure that your information is handled securely and in accordance with the APPs.

We take reasonable physical, technical, and administrative measures to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure.

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. You share information with us at your own risk.

You have the right to request access to the personal information we hold about you, and to request correction if it is inaccurate, out-of-date, incomplete, or misleading.

To make a request, please contact us at info@dentonwine.com. We may require verification of your identity before fulfilling your request.

Our website uses cookies and similar technologies to enhance your browsing experience and analyse traffic. Cookies may collect information such as browser type, device ID, and pages visited.

You can disable cookies in your browser settings, though some website features may not function properly as a result.

We may use analytics tools (such as Google Analytics and Shopify analytics) to gather statistical data on website use. This information is aggregated and does not personally identify you.

We may send you information about our wines, events, and offers that we believe may be of interest to you. You may opt out at any time by clicking “unsubscribe” in our communications or contacting us at Info@dentonwine

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites, and encourage you to review their privacy policies before providing any personal information.

We may update this Privacy Policy from time to time to reflect changes in our business or legal requirements. Updates will be posted on our website with the revised effective date. We encourage you to review it periodically.

If you have any questions, concerns, or complaints about how we handle your personal information, please contact:

Privacy Officer
Denton Wine
Email: info@dentonwine.com
Website: www.dentonwine.com

We take all privacy complaints seriously and will respond to you as soon as practicable.